Overview
The Utah Bankers Association (UBA) sought to redirect Utah’s reserves from out-of-state investments back into local banks, aiming to strengthen the state’s economy. Northbound Strategy was tasked with creating a clear, compelling narrative that would resonate with decision-makers in the Governor’s office and the legislature.
Challenge
Convincing state officials to shift billions in reserves required a straightforward and persuasive approach. The messaging needed to be easily understood and impactful, especially in high-stakes meetings with key decision-makers.
Approach
Northbound Strategy produced a succinct, impactful video that clearly articulated the benefits of reinvesting Utah’s reserves locally. Alongside the video, we distilled the key messages into an easy-to-read format, making it simple for UBA representatives to present their case effectively during their meetings.
Execution
When UBA representatives met with key decision-makers, they leveraged the video and the concise talking points to outline the advantages of keeping investments local. This clear and impactful presentation helped shift the legislative mindset, ultimately leading to a decision that redirected $30 billion back into Utah’s economy.
Results
The decision to reinvest state reserves locally created a $30 billion boost for Utah’s economy, benefiting local banks and communities. The clear, concise messaging and the impactful video were pivotal in convincing decision-makers, demonstrating the power of strategic communication in driving significant policy changes.
Conclusion
This case study exemplifies how Northbound Strategy’s precise and compelling content can influence major policy decisions, showcasing the transformative power of clear, strategic communication.
