On Message Is Back (and Here’s Why)
By Marty Carpenter A few years ago, I did a weekly video series called On Message—short videos breaking down messaging in politics and public affairs. Some of you followed along.…
Healthcare
We help healthcare leaders connect with policymakers, build public trust, and show how hospitals and behavioral health providers strengthen lives, economies, and communities statewide.
Health with Impact
We partner with hospitals, associations, and mental health advocates to influence policy, address workforce shortages, and increase public understanding. From Medicaid funding to behavioral health reform, we shape stories that help leaders lead and legislators act.
Utah Hospital Association
Helping Utah Hospitals Tell Their Story
We serve as the full communications team for the Utah Hospital Association, creating video and messaging strategies that help hospitals across the state, urban, rural, nonprofit, and for-profit, advocate for Medicaid funding, address workforce needs, and demonstrate community impact.
Inseparable
Elevating Behavioral Health on the National Stage
We support Inseparable in advancing mental health policy nationwide, producing videos, legislative messaging, and a national podcast that amplifies the voices of advocates, experts, and lawmakers leading the movement.
Nebraska Governor’s Office
Communicating Reform Across Health and Human Services
We partnered with the Nebraska Governor’s Office to showcase statewide reforms in healthcare and human services. Through short-form video content, we helped make policy progress visible, understandable, and compelling to the public and lawmakers.
Small and Medium Sized Organizations
Outsourced Communications Support
We serve as the full communications team for associations like the Utah Hospital Association and national advocacy associations. We support coalitions and behavioral health groups with strategy, content, and storytelling that clarify impact and support meaningful legislative outcomes.
All Organizations
Outsourced video production and studio
From workforce stories to Medicaid advocacy, we produce video content that brings your mission to life. We offer studio and remote production for healthcare leaders, providers, and policy champions.
Healthcare News
The Media Landscape Is Shifting. Your Strategy Should Evolve With It.
The Media Landscape Is Shifting. Your Strategy Should Evolve With It.
The media isn’t what it used to be — and that has real implications for how organizations think about public relations. Axios reports that as of October, more than 14,000…
Our Services
Northbound Strategy helps us communicate the value of Utah’s hospitals in ways that moved both hearts and policy. Their clarity, creativity, and commitment to our mission have made them a vital partner in our advocacy efforts.
Francis Gibson
President & CEO, Utah Hospital Association
Frequently Asked Questions
Can you help us communicate around Medicaid or federal policy?
Yes. We specialize in messaging and content that make complex funding issues clear to both legislators and the public.
Do you support behavioral health organizations as well as hospitals?
Absolutely. We’ve partnered with leading advocates to amplify policy impact and public awareness in mental and behavioral health.
What kind of content do you produce for healthcare?
Video storytelling, message frameworks, campaign materials, and executive content are all built to influence policy, public opinion, and stakeholder trust.
Can you support legislative campaigns or public perception efforts?
Yes. We’ve helped shift narratives around hospital value, workforce shortages, and behavioral health access through strategic, persuasive communication.
Do you offer ongoing or fractional support?
We do. From complete communications leadership to support on critical issues, we tailor our approach to fit your needs.
Let’s Create Something That Connects
From Medicaid to mental health, we help healthcare leaders communicate what truly matters.
