On Message Is Back (and Here’s Why)
By Marty Carpenter A few years ago, I did a weekly video series called On Message—short videos breaking down messaging in politics and public affairs. Some of you followed along.…
Government & Public Sector
We help government leaders and public agencies communicate with purpose, clarifying complex issues, shaping public understanding, and building trust with constituents, stakeholders, and the media.
Clarity in the Public Arena
From legislative reform to water policy, public sector work demands clarity and trust. We support leaders like the Speaker of the Utah House and the Colorado River Authority of Utah with messaging that resonates, aligns stakeholders, and drives meaningful policy outcomes.
Utah House of Representatives – Leadership Team
Strategic Messaging for Legislative Impact
We serve as an extension of Utah House leadership’s communications efforts, shaping internal and external messaging, refining policy language, and helping legislators clearly convey purpose and results. Our work supports everything from day-to-day communication to full-session strategies and media engagement.
Colorado River Authority of Utah
Communicating the Future of Water in the West
As the Authority navigates historic drought, complex legal frameworks, and high public interest, we help shape messaging that clarifies the stakes and positions Utah as a strong voice in interstate water negotiations. Through video, earned media, and rapid response, we ensure communication remains disciplined and effective.
Small and Medium Sized Organizations
Outsourced Communications Support
Whether you’re leading a commission, legislative office, or special district, we act as your full-service communication team, bringing discipline, strategy, and responsiveness to every policy moment and public exchange.
All Organizations
Outsourced video production and studio
From legislative updates to policy explainers, we produce clear, concise, and high-quality video content that helps government and public sector leaders inform, educate, and engage key audiences.
Government & Public Sector News
The Media Landscape Is Shifting. Your Strategy Should Evolve With It.
The Media Landscape Is Shifting. Your Strategy Should Evolve With It.
The media isn’t what it used to be — and that has real implications for how organizations think about public relations. Axios reports that as of October, more than 14,000…
Our Services
Northbound Strategy brings the clarity and discipline public leaders need. Their team understands both the policy and the politics, and they help us communicate in a way that drives trust and results.
Brad Wilson
Former Speaker of the Utah House of Representatives
Frequently Asked Questions
Do you work with elected officials and government agencies directly?
Yes. We support legislative leaders, public commissions, and executive agencies with both long-term communication strategy and rapid-response needs.
Can you help explain complex policy topics to a broad audience?
Absolutely. We specialize in translating complex or technical subjects into clear, credible content that informs without oversimplifying.
How do you help during legislative sessions or high-pressure moments?
We act as an extension of your team, prepping messages, drafting talking points, producing timely content, and keeping communication aligned across platforms.
What types of video content work best for public agencies?
Short explainers, session recaps, issue briefings, and community updates perform especially well. We tailor production and messaging to your audience and policy goals.
Do you support earned media and interview prep?
Yes. We help prepare spokespeople for interviews, develop media responses, and pitch stories to the right outlets when it serves your communication strategy.
Let’s Create Something That Connects
We help government leaders and public institutions communicate with purpose, clarity, and credibility—especially when it matters most.
