At Northbound Strategy, we don’t just produce content; we help our clients win. From shaping public policy to strengthening reputations, our work is rooted in strategy and built to move people. Below are just a few examples of how we’ve helped businesses, associations, and institutions lead with clarity and make a measurable difference.
Strategy in Action
Utah Bankers Association
The Message That Moved $30 Billion
We produced a targeted video campaign that helped UBA pass legislation to invest Utah’s reserves in local banks, shifting billions into the state economy. The result? One of the most consequential policy wins in their history.
Weber State University
Making the Case for Higher Ed
To highlight Weber State’s impact on national defense and workforce development, we crafted a short-form video campaign for state policymakers, turning complex outcomes into compelling, human-centered stories.
Utah Hospital Association
Elevating the Value of Utah’s Nonprofit Hospitals
We partnered with UHA to create short-form videos that illustrate how nonprofit hospitals deliver vital community benefits, helping shift the public narrative and equip healthcare leaders with clear, compelling messaging.
Nebraska Governor’s Office
Bringing Government Reform to Life
We produced a series of video case studies showcasing real operational improvements in Nebraska’s state agencies. These stories were used by the Governor and his cabinet to promote innovation and legislative buy-in.
President’s Forum
Conversations That Shape the Future of Higher Ed
We support the President’s Forum video series with UMass Global’s chancellor, producing compelling podcast-style interviews with top thinkers in education. The result is a national platform for ideas that drive policy and innovation.
Kem C. Gardner Policy Institute
Keepers of the Flame
We produced “Keepers of the Flame,” a visually rich video honoring Utah’s civic and policy leaders. More than a tribute, the video underscored the Gardner Institute’s role as a convener of ideas and a steward of sound data.
