London Kelley, Author at Northbound Strategy

Crisis Communication Featured

October 3, 2025

The First 60 Minutes of Crisis Communications

In a crisis, the first 60 minutes can protect trust—or destroy it. Silence, confusion, or…

London Kelley

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Featured Podcast Production Video Production

October 1, 2025

Outsourced Video Production vs. In-House Studios: What’s the Smarter Choice?

Many organizations are investing in video to establish expertise and connect with audiences. But before…

London Kelley

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Featured Strategy

September 30, 2025

Do You Really Need a Full Communications Department?

As a business leader—or head of a trade association—you already understand the value of a…

London Kelley

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Featured Strategy Video Production

July 29, 2025

Short-Form Video Isn’t a Trend. It’s a Strategy.

If you’re not using short-form video to drive your message, you’re not just behind—you’re invisible.…

London Kelley

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Crisis Communication Featured

July 29, 2025

How to Talk Like a Human When the Stakes Are High

In a moment of pressure, people don’t want perfection, they want honesty, clarity, and calm.…

London Kelley

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Featured Strategy

July 29, 2025

The Medium Isn’t the Message: Why Your Story Still Matters Most

Tools change. Platforms shift. But good stories still drive everything. It’s easy to get swept…

London Kelley

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Case Study

July 21, 2025

Utah House Speaker: Redefining Legislative Communication

Overview As Representative Brad Wilson transitioned from Utah House Speaker to a U.S. Senate run,…

London Kelley

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Case Study

July 21, 2025

LVT Spring Runoff: Turning Crisis into Connection

Overview In the spring of 2023, Utah faced a significant challenge with the first major…

London Kelley

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Case Study

July 21, 2025

Utah Bankers Association: Shifting Billions Back into the State Economy

Overview The Utah Bankers Association (UBA) sought to redirect Utah’s reserves from out-of-state investments back…

London Kelley

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London Kelley

The First 60 Minutes of Crisis Communications

Outsourced Video Production vs. In-House Studios: What’s the Smarter Choice?

Do You Really Need a Full Communications Department?

Short-Form Video Isn’t a Trend. It’s a Strategy.

How to Talk Like a Human When the Stakes Are High

The Medium Isn’t the Message: Why Your Story Still Matters Most

Utah House Speaker: Redefining Legislative Communication

LVT Spring Runoff: Turning Crisis into Connection

Utah Bankers Association: Shifting Billions Back into the State Economy

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