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Crisis Communication

In urgent moments, how you communicate defines the outcome. We provide calm, strategic guidance to protect your reputation and lead through challenge.

What We Do

When everything is at stake, we help you stay calm, clear, and credible. We partner with leadership teams to assess risk, craft strategy, and communicate with precision, protecting your brand, your people, and your mission.

Northbound Strategy

In a crisis, how you communicate matters as much as what you do.

How We Work

We assess your vulnerabilities, prepare for scenarios, and act fast when it counts. We guide statements, stakeholder outreach, and media engagement, ensuring consistency across every platform and every spokesperson.

Clear, strategic communication can contain a crisis or escalate it. We make sure you stay in control.

Why It Works

Crisis communication requires more than PR instincts; it demands disciplined, strategic action. We’ve supported hospitals, school systems, elected officials, and businesses through reputational high-stakes moments. Our process brings order, insight, and results when it matters most.

See What’s New and Upcoming

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When my clients faced high-stakes cyber incidents, Northbound delivered calm, strategic guidance under pressure. Their ability to shape public messaging while coordinating with legal and technical teams made them an indispensable partner.

Romain Marshall
Attorney & Cybersecurity Advisor

Frequently Asked Questions

What types of crises can you help with?

We support reputational, operational, and legal crises from social media backlash to legislative scrutiny to employee issues.

When should we engage you before or during a crisis?

Ideally both. We can help build your crisis plan or jump in quickly when the unexpected hits.

Will you work with our legal counsel?

Yes. We frequently partner with legal teams to align communication with legal strategy.

Do you train leadership and spokespeople?

We provide media training and messaging prep for executives, board members, and front-line leaders.

Can you help with recovery after the crisis?

Absolutely. We support reputation rebuilding, stakeholder follow-up, and long-term communication strategy.

Let’s Create Something That Connects

Your next crisis doesn’t have to define you. Let’s prepare or respond together.

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A better approach